LEGAL NOTICE

 

QUICK SUMMARY

Guerilla Choice is a US-based fine jewelry brand (Wyoming LLC) selling solid gold, sterling silver, stainless steel, lab-grown and natural diamond, and moissanite jewelry. We are fully transparent about our legal identity and EU consumer rights. EU customers can resolve disputes via the EU ODR platform: https://ec.europa.eu/consumers/odr/ — Contact: hello@guerillajewelry.com
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Guerilla Choice LLC

Effective Date: May 11, 2026

Website: https://guerillajewelry.com/

Email: hello@guerillajewelry.com

This Legal Notice ("Impressum") provides mandatory disclosure information about the legal entity responsible for operating the website at https://guerillajewelry.com/ (the "Site"). This notice is published in compliance with applicable transparency and information obligations under United States law, European Union law (including the EU E-Commerce Directive 2000/31/EC and the EU Digital Services Act), and the national laws of EU member states requiring website operators to provide identifying information about the entity responsible for online commercial activity.

Customers, users, and regulatory authorities may use the information in this Legal Notice to identify the responsible party, direct legal correspondence, or submit complaints and regulatory inquiries.

 

1. COMPANY IDENTIFICATION

Legal Name: Guerilla Choice LLC

Legal Form: Limited Liability Company (LLC)

State of Formation: Wyoming, United States of America

Registered Address: 30 North Gould Street, Sheridan, WY 82801, United States

Operating Trade Name: Guerilla Choice

Website: https://guerillajewelry.com/

Customer Contact Email: hello@guerillajewelry.com

Business Activity: Online retail sale of fine jewelry, including gold, sterling silver, stainless steel, lab-grown diamond, and natural gemstone jewelry

 

2. REGISTERED AGENT AND STATE OF REGISTRATION

Guerilla Choice LLC is a limited liability company formed and registered under the laws of the State of Wyoming, United States of America. Wyoming limited liability companies are governed by the Wyoming Limited Liability Company Act, Wyo. Stat. Ann. Section 17-29-101 et seq.

As a Wyoming LLC, the Company maintains a registered agent in the State of Wyoming for the purpose of receiving service of process, legal notices, and official state communications. The registered agent information is on file with the Wyoming Secretary of State and is publicly accessible through the Wyoming Secretary of State Business Division at: https://wyobiz.wyo.gov/

The Company does not maintain a physical retail storefront. All commercial activity is conducted exclusively through the online channel at https://guerillajewelry.com/.

 

3. RESPONSIBLE PERSON FOR CONTENT

In accordance with transparency obligations applicable in various jurisdictions, including Section 5 of the German Telemedia Act (Telemediengesetz, TMG), Article 5 of the EU E-Commerce Directive, and equivalent national provisions in Austria, Switzerland, and other European countries, the person responsible for the editorial content of this website is:

 

Responsible Party: Guerilla Choice LLC — Management

Contact Address: 30 North Gould Street, Sheridan, WY 82801, United States

Contact Email: hello@guerillajewelry.com

 

All inquiries addressed to the responsible person for content, including notices of copyright infringement, defamatory content, or inaccurate product claims, should be directed to the email address above.

 

4. PLATFORM INFORMATION

E-Commerce Platform: Shopify Inc., 151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada

Platform Website: https://www.shopify.com/

 

The Site is hosted and operated on the Shopify e-commerce platform. Shopify acts as a data processor on behalf of Guerilla Choice LLC for the purposes of hosting, order management, and payment processing infrastructure. Shopify's own terms, privacy policy, and data processing agreements govern their role as platform provider and are separate from the policies of Guerilla Choice LLC.

 

5. EU ONLINE DISPUTE RESOLUTION

In accordance with EU Regulation No. 524/2013 on Online Dispute Resolution for consumer disputes, the European Commission provides an online platform for the out-of-court resolution of disputes relating to contractual obligations arising from online sales or service contracts between consumers resident in the EU and businesses established in the EU or offering goods or services to EU consumers.

The EU Online Dispute Resolution (ODR) platform is accessible at:

 

https://ec.europa.eu/consumers/odr/

Our contact email address for ODR purposes is: hello@guerillajewelry.com

Note: Guerilla Choice LLC is a US-based entity and is not established within the European Union. However, as a business offering goods to EU consumers, we provide this platform link in the interest of transparency and to facilitate access to available dispute resolution mechanisms for our EU customers. We are not legally obligated under EU law to participate in alternative dispute resolution proceedings, but we are committed to resolving all customer disputes fairly and directly. Customers are encouraged to contact us first at hello@guerillajewelry.com before initiating any formal dispute resolution process.

 

6. INTELLECTUAL PROPERTY NOTICE

All content published on the Site, including but not limited to product photographs, written descriptions, brand names, logos, graphic design elements, videos, and software, is the exclusive intellectual property of Guerilla Choice LLC or is used under license from the respective rights holders. All rights are reserved.

The trademarks "Guerilla Choice" and associated logos and product names are the property of Guerilla Choice LLC. Unauthorized reproduction, distribution, modification, or commercial use of any content from this Site without the prior written consent of Guerilla Choice LLC is strictly prohibited and may constitute an infringement of copyright, trademark, or other intellectual property rights under applicable US and international law.

Requests for permission to use any content from the Site, including for editorial, press, or academic purposes, should be directed to hello@guerillajewelry.com.

 

7. DISCLAIMER OF LIABILITY FOR SITE CONTENT

7.1 Accuracy of Information

Guerilla Choice LLC makes reasonable efforts to ensure that all content published on the Site, including product descriptions, material specifications, pricing, and policy information, is accurate and up to date. However, the Company does not warrant that the Site will be free from errors, omissions, or inaccuracies at all times. Product images are for illustrative purposes only and may not perfectly replicate the actual product in all respects due to variations in photographic lighting, screen color calibration, and display settings.

7.2 Third-Party Links

The Site may contain hyperlinks to third-party websites and resources. These links are provided for informational convenience only. Guerilla Choice LLC does not endorse, control, or accept responsibility for the content, accuracy, privacy practices, or legality of any third-party website or resource. Accessing third-party websites through links on the Site is done entirely at the user's own risk.

7.3 Technical Availability

Guerilla Choice LLC endeavors to maintain continuous availability of the Site but does not guarantee uninterrupted access. The Site may be temporarily unavailable due to scheduled maintenance, technical failures, hosting platform issues, or circumstances beyond the Company's reasonable control. The Company accepts no liability for losses arising from temporary unavailability of the Site.

 

8. APPLICABLE LAW AND JURISDICTION

This Legal Notice and the operation of the Site are governed by the laws of the State of Wyoming, United States of America, without regard to conflict of law principles. The Company acknowledges that Customers in the European Union retain the right to benefit from mandatory consumer protection provisions of the law of their country of habitual residence, and that nothing in this Legal Notice is intended to deprive EU consumers of those protections.

For EU residents, mandatory provisions of the law of the EU member state in which the consumer habitually resides apply to the extent that they provide greater protection than Wyoming law and the Terms of Service.

 

9. PRESS AND MEDIA INQUIRIES

For press coverage, media inquiries, editorial collaborations, or business partnership inquiries, please contact:

 

Email: hello@guerillajewelry.com

Subject Line: Press / Media / Partnership Inquiry — Guerilla Choice

 

The Company will endeavor to respond to all media and partnership inquiries within five (5) to seven (7) business days.

 

10. SUSTAINABILITY DISCLOSURE

Guerilla Choice LLC is a member of the climate action initiative through which the Company contributes 0.5% of its annual revenue to certified carbon removal and climate mitigation projects. This commitment is part of the Company's broader mission to conduct business responsibly and to reduce its environmental footprint.

Sustainability disclosures, including information about the Company's climate contribution program and the certified projects supported, are published on the Site's Climate Member page. These disclosures are provided in good faith and are based on the Company's current participation in the program. Customers with questions about the Company's sustainability commitments may contact hello@guerillajewelry.com.

 

11. UPDATES TO THIS LEGAL NOTICE

This Legal Notice may be updated periodically to reflect changes in the Company's legal information, applicable regulatory requirements, or operational details. The Effective Date at the top of this document indicates the date of the most recent revision. Users and regulatory authorities are encouraged to review this notice periodically.

 

12. CONTACT FOR LEGAL CORRESPONDENCE

All formal legal correspondence, regulatory inquiries, notices of intellectual property infringement, and data protection requests should be directed to:

 

Company: Guerilla Choice LLC

Address: 30 North Gould Street, Sheridan, WY 82801, United States

Email: hello@guerillajewelry.com

Website: https://guerillajewelry.com/

 

Service of legal process in the United States should be directed to the Company's registered agent on file with the Wyoming Secretary of State. Contact information for the registered agent is publicly available through the Wyoming Secretary of State Business Division at https://wyobiz.wyo.gov/.