Cookie Policy

Cookie Policy

Effective Date: May 11, 2026

Website: https://guerillajewelry.com/

Email: hello@guerillajewelry.com

This Cookie Policy ("Policy") explains how Guerilla Choice LLC ("Company," "we," "us," or "our") uses cookies and similar tracking technologies on our website at https://guerillajewelry.com/ (the "Site"). It describes what cookies are, the categories of cookies we use, who places them, the purposes they serve, and the choices available to you regarding their use.

This Policy should be read alongside our Privacy Policy, which provides broader information about how we collect, use, and protect your personal data. By continuing to use the Site after being presented with our cookie consent banner, you consent to the use of non-essential cookies as described in this Policy. You may withdraw or modify your consent at any time through the cookie settings tool available on the Site.

1. WHAT ARE COOKIES?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites function efficiently, to remember your preferences, and to provide website operators and third parties with information about how users interact with a site.

Cookies are not programs and cannot execute code, deliver viruses, or access your device's storage beyond the specific data they contain. Each cookie is unique to your browser and typically contains:

• The name of the website that set the cookie.

• A unique identifier.

• An expiry date after which the cookie is automatically deleted.

• Data relevant to the cookie's function (such as session tokens or preference settings).

In addition to cookies, we use similar tracking technologies including web beacons (also called tracking pixels or clear GIFs), local storage objects, and session storage. This Policy covers all such technologies collectively referred to as "cookies" unless otherwise specified.

2. CATEGORIES OF COOKIES WE USE

2.1 Strictly Necessary Cookies

Strictly necessary cookies are essential for the Site to function and cannot be switched off without impairing core functionality. They are set in response to your actions, such as logging in, adding items to your cart, or setting your privacy preferences. These cookies do not store any personally identifiable information. Because they are essential to the operation of the Site, they do not require your consent under applicable law.

Strictly necessary cookies enable:

• Secure user authentication and session management.

• Shopping cart functionality and order processing.

• Fraud prevention and security monitoring.

• Load balancing and server performance management.

• Compliance with your cookie consent preferences.

Cookie Name	Provider	Purpose	Type	Duration
_session_id	Shopify	Maintains your shopping session, cart contents, and login state	Session	Session
cart	Shopify	Stores shopping cart contents between pages	Persistent	2 weeks
secure_customer_sig	Shopify	Verifies that a logged-in customer is authenticated	Persistent	20 years
_shopify_fs	Shopify	First session tracking for fraud analysis	Session	Session
_shopify_sa_t	Shopify	Marketing attribution tracking for Shopify analytics	Persistent	30 minutes
cookieconsent	Guerilla Choice	Stores your cookie consent preferences	Persistent	12 months

2.2 Performance and Analytics Cookies

Performance and analytics cookies collect information about how visitors use the Site, including which pages are visited most frequently, how long visitors spend on pages, and any error messages encountered. The data collected by these cookies is aggregated and anonymized where possible and is used solely to improve the Site's performance and usability. These cookies require your consent.

Cookie Name	Provider	Purpose	Type	Duration
_ga	Google Analytics	Registers a unique ID to generate statistical data on how you use the Site	Persistent	2 years
_ga_*	Google Analytics	Used by Google Analytics 4 to persist session state	Persistent	2 years
_gid	Google Analytics	Registers a unique ID used to generate statistical data on Site usage	Persistent	24 hours
_gat	Google Analytics	Used to throttle the request rate to Google Analytics	Persistent	1 minute
_shopify_y	Shopify Analytics	Shopify analytics unique visitor identifier	Persistent	1 year
_shopify_s	Shopify Analytics	Shopify analytics session identifier	Session	30 minutes

2.3 Functional Cookies

Functional cookies allow the Site to remember choices you make (such as your language preference, currency, or region) and to provide enhanced, personalized features. The information collected by these cookies may be anonymized and cannot track your browsing activity on other websites. These cookies require your consent.

Cookie Name	Provider	Purpose	Type	Duration
localization	Shopify	Stores your selected country/region and language preferences	Persistent	1 year
currency	Shopify	Remembers your selected currency for display purposes	Persistent	Session
klaviyo_newsletter	Klaviyo	Records whether you have subscribed or dismissed the newsletter popup	Persistent	1 year
_hjid	Hotjar (if active)	Sets a unique user ID for session recording and heatmap analysis	Persistent	1 year

2.4 Targeting and Advertising Cookies

Targeting and advertising cookies are set by our advertising partners and used to build a profile of your interests and display relevant advertisements on other websites and platforms. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will still see advertisements, but they will be less relevant to your interests. These cookies require your explicit consent.

We use advertising cookies in connection with the following platforms:

Cookie Name	Provider	Purpose	Type	Duration
_fbp	Meta (Facebook/Instagram)	Used by Meta to deliver, measure, and improve advertising across Meta platforms	Persistent	90 days
_fbc	Meta (Facebook/Instagram)	Stores click identifier for Meta ad attribution when visiting the Site from a Meta ad	Persistent	90 days
fr	Meta (Facebook/Instagram)	Meta's primary advertising cookie used to show relevant ads on and off Facebook	Persistent	90 days
_gcl_au	Google Ads	Used by Google AdSense to experiment with advertisement efficiency across websites	Persistent	90 days
IDE	Google DoubleClick	Used by Google to register and report ad interactions for attribution and optimization	Persistent	13 months
_pin_unauth	Pinterest	Used to track anonymous users for Pinterest advertising attribution	Persistent	1 year
_pinterest_ct_ua	Pinterest	Pinterest conversion tracking cookie for ad performance measurement	Persistent	1 year
tt_webid	TikTok	Used by TikTok to track user behavior for ad targeting and campaign reporting	Persistent	13 months
_ttp	TikTok	Measures ad effectiveness and builds audience profiles for TikTok ads	Persistent	13 months

2.5 Third-Party Embedded Content Cookies

The Site may include embedded content from third-party providers such as YouTube, Vimeo, or social media platforms. These third parties may place their own cookies on your device when you interact with embedded content. We do not control these cookies. Please refer to the respective privacy policies of these third parties for information on their cookie practices.

3. FIRST-PARTY AND THIRD-PARTY COOKIES

Cookies set directly by Guerilla Choice LLC for the Site are called first-party cookies. Cookies set by third-party organizations — such as Google, Meta, or Shopify — are called third-party cookies. Third-party cookies may enable those organizations to track your browsing activity across multiple websites, not just our Site.

The third parties whose cookies we use may independently update their cookie practices in ways beyond our direct control. We recommend reviewing the privacy and cookie policies of each third-party provider listed in this Policy for the most current information.

4. SESSION COOKIES AND PERSISTENT COOKIES

Session cookies are temporary and are deleted from your device automatically when you close your browser. They are used to maintain continuity during a single browsing session, such as keeping your shopping cart active as you navigate between pages.

Persistent cookies remain on your device for a defined period after you close your browser, or until you manually delete them. They are used to remember your preferences on return visits and to support analytics and advertising functions. The duration of each persistent cookie is specified in the tables in Section 2 above.

5. LEGAL BASIS FOR COOKIE USE

For users in the European Economic Area, the United Kingdom, and other jurisdictions where the ePrivacy Directive or equivalent national legislation applies, we obtain your consent before placing non-essential cookies on your device. This consent is collected through the cookie consent banner displayed on your first visit to the Site.

Strictly necessary cookies are placed on the basis of our legitimate interest in operating a functional e-commerce website and do not require your prior consent under applicable law.

For users in California, the placement of certain advertising cookies may constitute a "sale" or "sharing" of personal information under the CCPA/CPRA. You have the right to opt out of such cookies using the controls described in Section 6.

6. MANAGING AND CONTROLLING COOKIES

6.1 Cookie Consent Tool

When you first visit the Site, you will be presented with a cookie consent banner that allows you to accept, reject, or customize your cookie preferences by category. You may change your preferences at any time by accessing the cookie settings tool available in the footer of the Site. Your preferences will be saved and applied on subsequent visits.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically set your browser to:

• Block all cookies.

• Block third-party cookies only.

• Notify you when a cookie is set.

• Delete all cookies when you close your browser.

Please note that blocking or deleting cookies may affect the functionality of the Site, including your ability to complete purchases, maintain a logged-in session, or save preferences. The following links provide guidance on managing cookies in common browsers:

• Google Chrome: https://support.google.com/chrome/answer/95647

• Mozilla Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop

• Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac

• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

6.3 Opt-Out Tools Provided by Third Parties

You may opt out of specific third-party advertising and analytics cookies using the tools provided by those organizations:

• Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout

• Google Ads personalization settings: https://adssettings.google.com/

• Meta Ad Preferences: https://www.facebook.com/ads/preferences/

• Pinterest opt-out: https://www.pinterest.com/settings/privacy/

• TikTok privacy settings: https://www.tiktok.com/privacy/ads-and-data/en

• Network Advertising Initiative opt-out: https://optout.networkadvertising.org/

• Digital Advertising Alliance opt-out (US): https://optout.aboutads.info/

• Your Online Choices (EU): https://www.youronlinechoices.eu/

6.4 Do Not Track Signals

Some browsers transmit "Do Not Track" (DNT) signals to websites. At this time, there is no universally accepted standard for how websites should respond to DNT signals, and our Site does not currently alter its behavior in response to DNT signals. We will continue to monitor regulatory developments in this area and update our practices accordingly.

7. COOKIES AND CALIFORNIA PRIVACY RIGHTS

For California residents, the use of certain advertising and analytics cookies may constitute a "sale" or "sharing" of personal information as defined under the CCPA/CPRA. Specifically, the transfer of identifiers (such as cookie IDs and IP addresses) to advertising platforms such as Meta, Google, Pinterest, and TikTok for the purpose of targeted advertising may fall within this definition.

You have the right to opt out of this sale or sharing by:

• Clicking "Do Not Sell or Share My Personal Information" in the cookie settings tool on the Site.

• Adjusting your cookie preferences to disable all targeting and advertising cookies.

• Contacting us directly at hello@guerillajewelry.com with a written opt-out request.

We will not discriminate against you for exercising your opt-out rights. Opting out of advertising cookies will not prevent you from using the Site or making purchases.

8. RETENTION OF COOKIE DATA

The duration for which each cookie retains data on your device is specified in the tables in Section 2. For data collected through cookies and transmitted to third-party analytics or advertising platforms, retention is governed by those platforms' data retention policies. We retain aggregated analytics data for up to twenty-six (26) months, after which it is anonymized or deleted.

Session cookies are automatically deleted when you close your browser. Persistent cookies are deleted after their stated duration or when you manually clear your browser's cookie storage.

9. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or updates to third-party services. The revised Policy will be posted on the Site with an updated Effective Date. Where changes are material, we will display a new cookie consent banner to affected users to obtain fresh consent where required.

We encourage you to review this Policy periodically. Your continued use of the Site following publication of an updated Policy constitutes acceptance of the changes, to the extent permitted by applicable law.

10. CONTACT INFORMATION

If you have any questions about this Cookie Policy or wish to exercise your rights in relation to cookie-based data processing, please contact:

Company: Guerilla Choice LLC

Address: 30 North Gould Street, Sheridan, WY 82801, United States