30% Off A Statement You’ll Wear Forever
Shop our collections
The Tennis Collection That Defines You
A lifetime investment, crafted by the world’s finest designers.
NEW IN
-
Dualité Sculptée Ring 14K Yellow GoldVendor:Dualité Sculptée Ring 14K Yellow GoldGuerilla Choice- Regular price
-
$2,862.36 - Regular price
-
$3,749.86 - Sale price
-
$2,862.36
Choose options SaleQuick view
-
Lumière Tennis NecklaceVendor:Lumière Tennis NecklaceGuerilla Choice- Regular price
-
From
$8,875.00 - Regular price
-
$12,498.75 - Sale price
-
From
$8,875.00
5.0 / 5.0
(1) 1 total reviews
Choose options SaleQuick view
-
Élira Line 14K Yellow Gold Lab Grown Emerald BraceletVendor:Élira Line 14K Yellow Gold Lab Grown Emerald BraceletGuerilla Choice- Regular price
-
$1,873.75 - Regular price
-
$2,498.75 - Sale price
-
$1,873.75
Add to cart –25%Quick view
-
Lumière Courbe RingVendor:Lumière Courbe RingGuerilla Choice- Regular price
-
$2,624.86 - Regular price
-
$3,624.88 - Sale price
-
$2,624.86
5.0 / 5.0
(3) 3 total reviews
Choose options SaleQuick view
We Guarantee You
-
LIFETIME WARRANTY
Crafted to endure, each piece is protected by our lifetime warranty for lasting confidence.
-
EASY RETURNS
We offer quick and easy 30-day returns for all customers
-
INTERNATIONAL
We do business and ship products all over the world
-
CLIMATE MEMBER
At Guerilla Choice, we contribute 0.5% of our revenue to carbon removal

OUR MISSION
From our pioneering diamond standards to our unmatched transparency, we're redefining what it means to design, craft, and experience jewelry that makes a real difference.
Trending This Year
-
Éclat Line Diamond Bracelet 14K Gold GCVendor:Éclat Line Diamond Bracelet 14K Gold GCGuerilla Choice- Regular price
-
$2,074.86 $3,374.86 - Regular price
-
- Sale price
-
$2,074.86 $3,374.86
Choose options Quick view
-
Ligne Éclat Carré Bracelet 2.5 CTW 14K White/Yellow GoldVendor:Ligne Éclat Carré Bracelet 2.5 CTW 14K White/Yellow GoldGuerilla Choice- Regular price
-
$5,249.86 - Regular price
-
- Sale price
-
$5,249.86
Choose options Quick view
-
Ligne Éclat Signature Bracelet 4.75 CTW 14K White GoldVendor:Ligne Éclat Signature Bracelet 4.75 CTW 14K White GoldGuerilla Choice- Regular price
-
From
$6,874.86 - Regular price
-
$9,999.86 - Sale price
-
From
$6,874.86
Choose options SaleQuick view
-
Ligne Éclat Bracelet 3.5 CTW 14K White GoldVendor:Ligne Éclat Bracelet 3.5 CTW 14K White GoldGuerilla Choice- Regular price
-
From
$5,874.86 - Regular price
-
$8,749.86 - Sale price
-
From
$5,874.86
Choose options SaleQuick view
-
Ligne Éclat Royale NecklaceVendor:Ligne Éclat Royale NecklaceGuerilla Choice- Regular price
-
$8,749.86 - Regular price
-
$10,999.86 - Sale price
-
$8,749.86
Choose options SaleQuick view
-
Élysia Diamond Tennis Bracelet 3 CTWVendor:Élysia Diamond Tennis Bracelet 3 CTWGuerilla Choice- Regular price
-
From
$5,624.86 - Regular price
-
$8,748.75 - Sale price
-
From
$5,624.86
Choose options SaleQuick view

WE DO FINE JEWELRY DIFFERENTLY
You can buy yourself flowers and Guerilla Choice. Shop our sale up to 70% OFF
The Festive Gift Guide
-
Éclat Pavé Disc Pendant 14K Gold & Natural DiamondsÉclat Pavé Disc Pendant 14K Gold & Natural Diamonds- Regular price
-
$1,748.75 - Regular price
-
$2,346.25 - Sale price
-
$1,748.75
Choose options SaleQuick view
-
Citrine Éclat Lime Pendant 14K Gold & Natural PeridotCitrine Éclat Lime Pendant 14K Gold & Natural Peridot- Regular price
-
$748.75 - Regular price
-
$873.75 - Sale price
-
$748.75
Add to cart –14%Quick view
-
Amour Éternel Diamond Heart Pendant 14K GoldAmour Éternel Diamond Heart Pendant 14K Gold- Regular price
-
$1,500.00 - Regular price
-
- Sale price
-
$1,500.00
Add to cart Quick view
-
Cerise Éclat Garnet Pendant 14K GoldCerise Éclat Garnet Pendant 14K Gold- Regular price
-
$931.25 - Regular price
-
$1,437.50 - Sale price
-
$931.25
Add to cart –35%Quick view
-
Soleil Auréa Pendant 14K Gold Citrine & Diamond Halo SunSoleil Auréa Pendant 14K Gold Citrine & Diamond Halo Sun- Regular price
-
$1,498.75 - Regular price
-
$1,998.75 - Sale price
-
$1,498.75
Add to cart –25%Quick view
-
Soleil Nocturne Pendant 14K Gold Blue Topaz & DiamondSoleil Nocturne Pendant 14K Gold Blue Topaz & Diamond- Regular price
-
$1,123.75 - Regular price
-
- Sale price
-
$1,123.75
Add to cart Quick view
Let customers speak for us
from 239 reviewsI bought Lab Grown option, this necklace is masterpiece, fit perfectly! Support was all the time with me in process of buying.
I would say one of the best rings I ever had, fit perfectly
I don’t usually leave reviews, but I felt like I should for these. I was debating the price for a while, but after wearing them a few times now, I get it. They’re really well made and the diamonds catch the light in a very clean, subtle way, not too much, just enough. Overall, I’m really happy with them. It’s definitely a more expensive piece, but it feels like something I’ll have for years.
WOW, such a good ring, thank you so much :))))
This bracelet is definetly my life time, I was little bit nervous to order from new brand, but You Guerilla Choice made me feel so secure, your team is great, keep going and hope to own more pieces from you! Thanksss
Bracelet is fantastic!!! Fit great, you can see quality.
I’ve been wearing this ring daily for a few weeks now and I’m really happy with it. It’s simple but still stands out, and it goes with everything I wear. The quality feels great!!
This ring is great shiny, crazy
Absolutely the best engagement ring shopping experience! I order bespoke engagement ring very last minute due to the failure to deliver of other company. dolce and Guerilla Choice team made absolutely incredible ring in just 3 weeks of time in great price!
Excellent jewellery, very competitve prices and really friendly and helpful customer service. I have ordered from their website before and would definitely come back again.
Their diamonds and jewelry are of unparalleled quality and offer exceptional value. I highly recommend them!
Got a custom ring, the process was really smooth with designing it, and they even gave me a better diamond than what I paid for so very happy at that!
I thought it would be the classic "buy from site" experience. But I found out they have specialists (humans... no AI stuff) who can answer questions and even offer specs that are not listed in the site menus. Like better cut quality or purity. And they followed up every step of the process till delivery. Their key advantage is price. But service is there too. Highly recommend.
I wanted a classic pearl necklace that I could wear for years, and this one feels exactly right. The pearls are very even in size and have a soft, clean shine
It’s comfortable and smooth on the inside, and the gold has a really nice shine without looking too yellow. I’ve been stacking it with a thin band and it works perfectly. Very happy with this purchase.
As seen in






